In line with the government's mandate, My City Centre Sur, Majid Al Futtaim's shopping mall, will be temporarily closed as a precautionary measure.

To ensure that customers in our community have access to essential supplies, Carrefour, pharmacies and Optical shops at My City Centre Sur will remain open throughout this time.

We wish all our customers and partners good health.


Celebrate Earth Hour

We have shut down our website for Earth Hour,
we invite you to do the same.

If you must browse our website please minimize to proceed.


Mall Opening Hours

Temporarily Closed & We Will Be Back Soon.
Getting Here

Pure Gold Jewellers

With over two decades of experience, Pure Gold jewellers has matured over the years and currently operates over 100 stores in the Middle East and India. Our mission is to consistently  delight the customer with best in service, design and quality at most competitive Prices that will stay unprecedented. Pure Gold has won many awards and accolades including ""Best Service Performance Brand"" in the Large Business Category by the Department of Economic Development, Government of Dubai for four consecutive years since 2008 and Super Brand award for 2009, 2010, 2011 and 2012.  These awards are a recognition of Pure Gold Jewellers excellent standards of customer service and our ethical best practices.

 Pure Gold is currently in the UAE, Oman, Kuwait, Bahrain, Qatar and India with plans to expand further across the Middle East region.